Continuously testing new varieties

10 November 2019

The R&D company Fresh Studio is continuously testing exciting new vegetable varieties for TFR and Mekostar. These R & D trials test how well the new varieties perform during production: resistance, yield, productivity, and profitability.



As part of the trials, Fresh Studio also tests what consumers think of the new varieties' taste, appearance, and shape. Only when both the farm trials and the consumer trials show a new variety performs very well, TFR will introduce these varieties to their farmers.


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