Our Grando brand is used for our “grand” first class fruit and vegetables.
We launched Grando successfully in the West European market in 2011, after which Grando also became a familiar brand on the shelves in the premium Asian markets. Upon request of our customers the Grando portfolio is expanding year by year.
All Grando products are being produced and packed under strict international quality standards. The current Grando products we have availble are: honey pomelo, pink pomelo, lime, dragon fruit and guava.
Originated from and dedicated to the Vietnamese market, Mekostar understands the need of the Vietnamese consumers for fruits and vegetables with guaranteed food safety and consistent quality.
Mekostar offers products that meet international quality standards to serve the Vietnamese domestic market. Each of our fruits and vegetables can be traced all the way back to our farmers. Smaller farmers are organized in farmer groups to create the economies of scale needed to produce and market their produce following the food safety requirement system of Mekostar.
Mekostar is a brand of The Fruit Republic, the first fresh produce trade company of Vietnam having professional fruit and vegetables packinghouses with excellent post-harvest handling and cooling facilities and a well-managed contract farming system.
With Mekostar, the Fruit Republic aims to make the Vietnamese consumers proud again about their own “home-grown” produce. We plan to achieve this vision by supplying our customers with fresh fruit and vegetables which are safe, healthy, tasty and good looking, sourced from our own contract farmers.
All farmers are visited by our agronomists at least once every two weeks for a thorough site inspection including record keeping, crop protection, fertilizer usage, pre-harvest interval, water usage and waste management among others. Planting data and harvest schedules are communicated to our sales team who make sure that Mekostar fruits and vegetables are delivered to our customers fresh every day. Regular sessions are organized with our farmers and agronomists to relay feedback from our customers.
Besides a wide range of fresh fruits and vegetables, special products such as fresh-cut fruits and vegetables are also available under the Mekostar brand to satisfy the need of consumers for convenience.
Our Wildboi brand was originally developed to showcase the delicious tasting Vietnamese pomelo, which had to compete in the world market with the much cheaper Chinese pomelo.
In general the Chinese pomelo has a very beautiful skin, but is quite dry (less juicy) and has little flavor compared to the Vietnamese pomelo. As in the West, consumers have become used to perfect looking skins of fruit, we had to communicate that despite the rougher skin of the Vietnamese pomelo, the fruit has a very nice taste, a fruit with character.
The name Wildboi is derived from the words “Wild” and “Buoi”. “Wild” refers to the fact that the pomelo orchards were managed quite extensively by the smallholders. As the tree is native to this area, the farmers could let the tree just grow, without little use of chemicals. The orchards are beautiful and full of biodiversity, so kind of Wild. “Buoi” is a Vietnamese word and means pomelo. Together these two words make up “Wild Buoi” and which was coined as “Wildboi” to make it easier to pronounce internationally.
More and more supermarket chains are acknowledging the benefits of selling a better tasting Widboi pomelo and the benefit of having the pomelo available year-round and not only during autumn and winter. In Austria for example, a leading supermarket chain switched from a seasonal Chinese pomelo program, to a year-round Wildboi pomelo program. Despite the higher price, the supermarket chain saw its sales of pomelo triple.
After the successful Wildboi honey pomelo (yellow fleshed), we introduced the Wildboi pink fleshed pomelo, packed with a distinct pink net. To give the consumers the ultimate convenience, we developed Wildboi fresh cut honey and pink pomelo, prepared in our HACCP-certified high care facility. Last year we launched Wildboi untreated seedless lime, which became an even larger success then the Wildboi pomelo, as limes are consumed year-round in large quantities and in much more markets.
In the coming years we will be further developing the Wildboi range of products for the international market, all having the following characteristics:
We have successfully developed a year-round program of untreated limes. Untreated means that our GLOBALGAP certified limes are not treated after harvest with any wax or post-harvest fungicides. Read more about our untreated limes >
Our Wildboi brand was originally developed to showcase the delicious tasting Vietnamese pomelo, which had to compete in the world market with the much cheaper Chinese pomelo.
In general the Chinese pomelo has a very beautiful skin, but is quite dry (less juicy) and has little flavor compared to the Vietnamese pomelo. As in the West, consumers have become used to perfect looking skins of fruit, we had to communicate that despite the rougher skin of the Vietnamese pomelo, the fruit has a very nice taste, a fruit with character.
The name Wildboi is derived from the words “Wild” and “Buoi”. “Wild” refers to the fact that the pomelo orchards were managed quite extensively by the smallholders. As the tree is native to this area, the farmers could let the tree just grow, without little use of chemicals. The orchards are beautiful and full of biodiversity, so kind of Wild. “Buoi” is a Vietnamese word and means pomelo. Together these two words make up “Wild Buoi” and which was coined as “Wildboi” to make it easier to pronounce internationally.
More and more supermarket chains are acknowledging the benefits of selling a better tasting Widboi pomelo and the benefit of having the pomelo available year-round and not only during autumn and winter. In Austria for example, a leading supermarket chain switched from a seasonal Chinese pomelo program, to a year-round Wildboi pomelo program. Despite the higher price, the supermarket chain saw its sales of pomelo triple.
After the successful Wildboi honey pomelo (yellow fleshed), we introduced the Wildboi pink fleshed pomelo, packed with a distinct pink net. To give the consumers the ultimate convenience, we developed Wildboi fresh cut honey and pink pomelo, prepared in our HACCP-certified high care facility. Last year we launched Wildboi untreated seedless lime, which became an even larger success then the Wildboi pomelo, as limes are consumed year-round in large quantities and in much more markets.
In the coming years we will be further developing the Wildboi range of products for the international market, all having the following characteristics:
We have successfully developed a year-round program of untreated limes. Untreated means that our GLOBALGAP certified limes are not treated after harvest with any wax or post-harvest fungicides. Read more about our untreated limes >